Case Count Media’s Proven Legal Search Engine Optimization Methodology 


Here at Case Count Media, we’ve developed a holistic approach to marketing law firms online. Simply put, we know that engaging in only one aspect of Search Engine Optimization (SEO) won’t produce results. When we started this company, we told ourselves one thing: The ultimate goal is to make our clients money. We combined all our years of experience and formulated a plan to do just that.

We know what works, what doesn't, and what new techniques to test. We not only have a bag full of tricks, run the lasted SEO programs, we are also constantly researching and adding new items to our arsenal of Search Engine Optimization tools. In the end, we not only accomplish our client’s specific goals, we produce quality, cost-effective leads.

An overview of how we work is seen below. We deal in 5 separate levels. 

Level 1. Initial Consultation

The initial consultation might be the most important stage, especially if you're not familiar with how SEO, Social Media Optimization (SMO), Pay-Per-Click (PPC) and other aspects of online marketing work.  It is in this stage that Case Count becomes familiar with not only your legal business, but also you. We develop a deep (and thorough!) understanding of your business needs, your law firms’ goals and objectives, and target markets.  

Level 2. Online Marketing Research

Once the consultation has ended, we hit the drawing board. We begin to intensely study your legal business from an online searchers perspective, how it is/isn’t found and how your competition is ranks and presenting itself. We not only want to know everything about your business, we want to know who your competitors are as well.  

Level 3. Competitive Research

During level 2, we establish who your competition is from an online perspective. This will be included in our overall online marketing efforts. We know that outdoing your competition guarantees results!  

Level 4. SEO Online Marketing Proposal

We design a holistic comprehensive marketing plan and present it to you. We go over everything we’ve found. What your competition is doing and how they are doing it. We show you what areas need improvement, what areas to target, keywords to focus on, how to expand and grow online. We’ll break everything down and tell you exactly what we’re going to do and a time frame when things will get done.

Level 5. Increasing Your Case Count

We know this is ultimately what matters most to you. Increasing leads - increasing your firm’s case count. This is where it begins to happen! We take everything we’ve learned since your initial consultation and put it into action. You are kept up-to-date on our efforts and if anything changes from the marketing plan you are alerted before anything going online. During this time, you will be given month reports so you can see exactly what’s going on, where you were before, and where you’re headed.  We will also make recommendations or focus on specific areas of your choice. Here at Case Count Media, you are always in control of how your business is marketed online